It’s not stealing if you remix it.
One of the assignments in my advertising class was to take a advertisement in a magazine and turn it into a new campaign but matching it’s style. While the execution felt simple, coming up with a concept was the trickier part.
This was the original file. I had to come up with a new direction for the campaign, with a new tagline.
With the new campaign, I wanted to touch on people’s emotions. I wanted to show people that a GoPro is not a camera just for videographers, it’s an empowering product that enables someone to feel heroic.