Ah yes, freshman year. My first project with InDesign was by far the most experimental, as the requirements for the poster were more unorthodox. We were to create an interactive poster, something that made a viewer, a participator. I didn’t want to hold back, or look for references. I wanted to come up with a completely new experience.
That’s when I discovered Spotify’s barcodes. While the standard was to leave a QR code on a poster, what if I tried making it more specific for the ad? I got to work and started developing my own barcode for a playlist.
Here was the poster. It was targeted to students in university, with bright bold colors and catchy phrasing. The only problem is, where are the codes?
That’s right. Things just got three-dimensional.
If I made the code on the poster, the interactivity ends there. If I made the code tangible, it opens up a whole new world of possibilities. People could grab one and put it in there pocket, their purse, their wallet. Once they scanned it, they could share it with a friend. In my experience, it was a conversation starter. Want to hear what everyone was listening to?