Pogi Boys Coffee
Pogi Boys Coffee | Brand Identity
A character-led identity family for a friend’s pop-up coffee brand, from playful wordmarks to compact PB marks.
2024
Brand identity · Character design · Vector artwork
Identity design and original characters
A family of characters and marks
Pogi Boys playful wordmark
Flexible identity variants
Original character illustrations and supporting lockups
Wordmark and character sketches
The brief
Pogi Boys Coffee is a pop-up coffee brand run by a friend. I developed a character-led identity that brings expressive faces into the lettering, with variations that move between the full name and compact marks.
The approach
I explored stacked lettering and faces inside the Os, sketching different expressions and upright and upside-down arrangements. I created the original characters and developed primary and playful wordmarks alongside compact PB marks. I also traced and vectorized the Baybayin artwork for the identity.
Outcome
The identity brings the wordmarks, original characters, and compact marks together in a consistent cobalt-blue family. This selection shows the final artwork alongside the sketches that informed it.
Tim Caran · Toronto, Canada