Coinbase
Coinbase × CFL | Paid Assets
An awareness campaign introducing Coinbase’s partnership with the Canadian Football League, pairing the announcement with a crypto trading incentive and a chance to win $50,000 plus two Grey Cup VIP tickets.
2025
Campaign design · Paid social · Digital advertising
Design (all creative)
Campaign creative
Social story · 9:16
Social portrait · 4:5
Social square · 1:1
Social landscape · 16:9
Display rectangle · 6:5
Homepage banner · 3:1
Email eblast · 2:1
ROS leaderboard · 10.8:1
The brief
Coinbase’s partnership with the Canadian Football League needed an awareness campaign that made the collaboration clear and gave audiences a reason to engage and sign up. The offer paired a $25 crypto trading incentive with a chance to win, led by $50,000 and two VIP tickets to the 112th Grey Cup. Other prize options were included.
The approach
I designed every campaign asset, adapting the system for Meta social formats and CFL partner placements across homepage banners, email/eblast, and ROS display. Each format rebalanced the headline, incentive, product UI, partnership lockup, and CTA to fit its available space while keeping the offer recognizable. The photography was supplied by the CFL.
Outcome
The client responded positively to the work. The campaign was awareness-focused, and no performance metrics were available to report.
Tim Caran · Toronto, Canada